CHILDHOOD - COLLABORATION WITH PLAYSAM BACHELOR GRADUATION PROJECT 2006
KEYWORDS:
Classic - Calling attention to the Swedish design heritage
Simple - Product assortment is based on easy construction and streamlines
Sophisticated - Aims on the target group highly demand for quality
Nordic - Playsam represents Scandinavian design
Touching - The form and surface of Playsams products fascinates the user
ABSTRACT
The purpose of the final degree project was developing a product proposal for Playsam. The result is a pram in miniature scale with the product name "Childhood".Childhood is based on Playsams brand identity and their existing production methods. In priority Childhood is a gift to parents who recently increase their family with a baby, for example a gift from a fellow-worker to a colleague, woman or man. The result is based on analysing the target group, Playsam's economical reasons, the sense of a gift and specifying the visual identity of Playsam. The creative phase of the project contained freehand sketches, 3D models and ended up in three prototypes with different colour alternatives.
FIRST PRIZE
I was awarded with 5500 EURO for the best final degree work of the year 2006 in concurrence of all departments - both bachelor's and master's degree works - at University of Kalmar. Awarded by the Swedish foundation 'Sparbanken Kronan'.
Idea & Design Development by
Dennis Ingemansson
- BA Industrial Designer / MA Automotive Designer
Moodboard
